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Partnerships

Alo: Events For The Community

the client
Alo is one of the leading global athletic and wellness brands, known for its premium activewear, studio-to-street ethos, and cult-like following in fitness, fashion, and celebrity circles.
the problem
Alo frequently collaborates with like-minded brands but needed a local partner in Malibu that could deliver real community engagement—not just curated content. They wanted an activation that felt authentic, high-energy, and deeply connected to the wellness-minded customer.
the  solution
We partnered with Alo to host two community-focused wellness events at our Malibu store, bringing together real customers for free Pilates classes, complimentary coffee, and exclusive in-store offers. We provided the event strategy, coffee service, and promotional setup, while also leveraging the partnership to ensure our clients were tagged in Alo’s social media and newsletter promotions. The result? Over 10 million impressions in a single day—and a packed house full of loyal, returning customers.
Kendall Jenner in Alo holding Caffe Luxxe: Wellness Meets West Coast Retail

We created a custom event experience that blended both brands’ strengths—Alo’s cult fitness appeal and our client’s community-centered hospitality. Guests were treated to a complimentary Pilates session followed by handcrafted coffee, exclusive discounts, and social-worthy moments. We handled all logistics, product sourcing, customer experience flow, and social strategy to ensure seamless execution.

the  project
We collaborated with Alo on a Malibu-based wellness event series that merged in-person connection with major digital reach—serving coffee, community, and 10M+ impressions.

Pull Up for Pilates, Leave With a new Following

Kendall Jenner in Alo holding Caffe Luxxe

In addition to the in-person success, the digital lift was massive. Our team coordinated with Alo’s internal marketing to guarantee brand tags across Instagram Stories, in-feed posts, and newsletters—resulting in 10M+ organic impressions in a single day. These partnerships don’t just look good; they deliver measurable growth, return foot traffic, and long-term brand awareness.

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