For Goop Kitchen, we worked directly with their team to elevate the brand’s social media presence through strategic video content creation and editing that supported key campaign goals and amplified audience engagement.
Goop Kitchen needed social-first video content that felt elevated, intentional, and on-brand while still performing across fast-moving platforms like Instagram and TikTok. With the launch of a new location, the brand also required a cohesive set of assets that could introduce the space, communicate the experience, and build excitement without relying on overly promotional visuals.
The challenge was creating content that balanced Goop’s refined aesthetic with the immediacy and authenticity required for social media.
We partnered with Goop Kitchen to support both ongoing social campaigns and the launch of their new location through thoughtful video editing and original content capture.
Our work included editing video content specifically for social media marketing campaigns, ensuring each asset was optimized for platform performance while maintaining Goop’s signature look and feel. For the new location launch, we planned and shot original content that highlighted the space, food, and overall dining experience in a natural, visually compelling way.
