Caffe Luxxe: Cold Brew Packaging + Grocery Store Campaign

the client

Caffe Luxxe is a cherished West LA coffee house with eight locations and a strong wholesale presence. Their beans are brewed at top restaurants and hotels across the country—including Nobu, Malibu Farm, and the Four Seasons.

the problem

With growing demand for convenience, they wanted to create a product that let customers enjoy their signature coffee anywhere, anytime.

the solution

We developed a cold brew product that feels like a natural extension of the Caffe Luxxe experience—elegant, elevated, and effortless. From the packaging of both the ready-to-drink cans and the concentrate to the retail sell-in materials, we designed a visual identity that stood out on shelves and stayed true to the brand. This included custom sampling stands, shelf displays, posters, and branded tables for Bristol Farms and Erewhon. Luxxe, but make it portable.

Branding of products. In-store sampling station. In-store posters and marketing materials.

We designed the cold brew packaging to reflect the same care, elegance, and European-inspired aesthetic that defines the in-cafe experience. The label had to feel premium without being pretentious—inviting on the shelf, but unmistakably Luxxe. From font selection to matte finishes, every detail was made to mirror the sophistication of the brand, whether it’s in your hand or your fridge.

the project

We also led the grocery store campaign, from pitching to presence. That means helping get the product into shelves at Erewhon and Bristol Farms, and then making sure it moves. We created custom in-store sampling setups, branded tables, posters, and on-shelf signage that turned cold brew into a conversation starter. It’s one thing to get into a store—it’s another to sell out.

Bold, rich, dark chocolate with a subtle hint of crisp citrus on the finish.

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Superveloce is cold brew as only Caffe Luxxe can. The recipe is simple but the details are deliciously worth the wait – we start by roasting our beans to the perfect profile for taste and body and then steep them in Acquadolce. The result is a highly-caffeinated, velvety smooth premium cold brew that’s bellisimo for sipping throughout the day to keep your engine going.

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The cold brew features a nitro infusion to lock in and secure the coffee in the can during production. This allows it to ship and store this product at room temperature. Feel free to place it in your refrigerator to chill your coffee before enjoying or drink over ice.

branding

beverage

coffee