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Marketing

Clos de la Tech: Social, website, emails & more

the client
Clos de la Tech is a boutique, high-elevation Pinot Noir winery in the Santa Cruz Mountains known for its Old World methods, limited production, and cult following among collectors.
the problem
Clos de la Tech needed a marketing partner who could handle everything—from digital to physical, from strategy to execution. With limited internal bandwidth and a premium product, they required a team who could operate like an in-house department while maintaining an external agency’s agility and expertise.
the  solution
We acted as Clos de la Tech’s full-stack marketing team, overseeing all aspects of their brand experience. This included social media marketing (strategy + execution), email campaigns, website development and edits, product inventory oversight, sales sheets, event collateral, and label reviews. We created custom shot lists for campaigns, led creative direction, and worked closely with internal stakeholders to align on distribution and sales goals. The result: a true 360° partnership that touched every corner of the brand—from cellar to checkout.
A Boutique Winery, Backed by Big Strategy

Clos de la Tech needed their marketing to match the precision of their winemaking. We stepped in to run it all. From recoding sections of the website to refining their product inventory listings and imagery, we made the online experience feel as elevated as the wine itself. We built out robust email marketing flows and seasonal campaigns, aligned with product drops, tasting events, and member releases—ensuring consistent touchpoints and conversion opportunities throughout the year.

the  project
We serve as Clos de la Tech’s dedicated marketing team—managing all digital, physical, and sales-driven campaigns across channels.

From Vineyard to Inbox

On the content side, we created detailed shot lists, art-directed campaigns, and reviewed every label and graphic before launch. We also designed all sales sheets and print materials for both wholesale distribution and direct-to-consumer promotions. Acting as their in-house marketing arm, we coordinated across multiple teams—design, dev, photography, and operations—to deliver seamless end-to-end campaigns that respected both the legacy and innovation behind Clos de la Tech.

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