Custom Labels: Jenni Kayne, Volvo, Wally's & More

the client

Caffe Luxxe's roaster offering high-end coffee and tea, with a growing wholesale program and strategic brand partnerships.

the problem

They needed custom-branded packaging and partnership strategies that would seamlessly integrate into influencer gifting, PR campaigns, and luxury retail settings—while staying true to the brand's elevated feel.

the solution

We created a suite of custom labels and branding assets for multiple wholesale partners—tailored to each brand’s identity and use case. From Volvo showrooms to Jenni Kane’s holiday boxes, we designed visuals and campaign strategies that extended the coffee brand’s reach while deepening its cultural cachet. This included label design, influencer campaign planning, PR packaging, and digital marketing extensions.

Custom Beans, Custom Brands

We partnered with Jenni Kane to create a holiday influencer campaign that blended vintage charm with quiet luxury. Our idea: take a vintage car across Los Angeles to hand-deliver gift boxes filled with Caffe Luxxe x Jenni Kane co-branded coffee, tea, and other cozy goods. After launching with influencer deliveries, we extended the reach by offering the PR box to followers through a curated giveaway campaign—turning brand fans into gift recipients, too.

‍

the project

Building custom branding and campaigns for premium wholesale partners—one label, latte, and luxury collab at a time.

Bespoke Branding for Every Brew

Beyond campaigns, we also developed long-term brand integrations. We created Volvo’s custom coffee bags for their dealership experience—so every customer sipping a latte is interacting with our brand. For Wally’s, we designed a series of custom coffee and tea labels that matched their hospitality-forward, wine-driven ethos. Whether it’s for PR or in-house retail, each label delivers a cohesive brand story in every cup.

‍

branding

beverages

public relations