Kosas: IRL Experiences For Your Customers

the client

Kosas is one of the top beauty brands in the industry today—known for its science-backed, clean skincare-meets-makeup products and a cult following that spans Gen Z to derms to celebs.

the problem

To launch three new blush shades (and amplify their hero sunscreen), Kosas needed a high-impact, highly aesthetic physical brand moment that could cut through the digital noise—and actually convert. They wanted a real-world campaign that felt like a brand takeover, while still being rooted in community and culture.

the solution

We partnered with Kosas to execute a four-location, weekend-long physical and digital brand takeover. Kosas merchandised all of our clients’ cafés overnight—adding product shelves, window decals, color-matched signage, and full brand visuals. We matched every element—drinks, cookies, and even event styling—to the new blush shades for a multi-sensory, fully immersive experience. We also led the content strategy and execution, including reels, static posts, influencer partnerships, UGC creators, and giveaway campaigns. Press? We handled that too—with articles and coverage locked in to extend the momentum.

SunBeam Sunscreen for gifting

From the second the sun came up, the hype was real. Lines formed two hours before opening as Kosas fans waited for custom drinks, free product giveaways, and the chance to see the takeover IRL. We concepted and executed every creative element—from flavor-matching lattes and cookies to in-store layout flow and influencer engagement. The result was four fully branded cafés and a two-day moment that took over the LA beauty scene.

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the project

A four-location Kosas cafe takeover designed to launch new blushes and sunscreen—with custom everything, from the lattes to the lines out the door.

Where Blush Meets Barista

On the backend, we ran everything from press pitching to content capture. Our campaign generated over 4 million impressions in the first 72 hours, drove hundreds of new customers to our cafés, and flooded social media with UGC. Beyond sales, this campaign built lasting brand equity—connecting Kosas to everyday beauty lovers in a way that felt high-touch, organic, and unforgettable.

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partnerships

public relations

kosas