Surf Outpost: Marketing for Malibu

the client

Surf Outpost is a boutique RV park nestled along the Malibu coast, offering oceanfront stays and a laid-back escape for travelers looking to experience Southern California from the comfort of the open road.

the problem

Despite its prime location, Surf Outpost needed help becoming a known destination. With limited digital visibility and a niche offering, they needed to grow their social presence, attract new guests, and establish themselves as the spot to stay in Malibu—whether you're a local planning a staycation or a road-tripper pulling off the PCH.

the solution

We took over Surf Outpost’s social media marketing with one goal in mind: make it a must-visit destination. Through curated content, storytelling, and local engagement, we developed a brand voice and visual presence that matched the lifestyle appeal of Malibu itself. From surf culture to cozy firepit nights, we showcased the experience—not just the RVs. Alongside content creation, we implemented growth tactics designed to attract new guests, generate bookings, and build long-term community loyalty.

We positioned Surf Outpost as more than a place to park—it’s a place to be. Our team created a full social strategy, executing all content, captions, and community engagement across platforms. The visuals focus on experience-driven storytelling: golden hour hangs, local surf recs, and the kind of moments that make you want to book now. The vibe is West Coast freedom, but elevated.

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the project

We manage Surf Outpost’s entire social media presence—building brand, growing bookings, and turning a local RV park into a coastal destination.

Where Road Trips Meet Real Content

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Beyond building a beautiful feed, we designed social with conversion in mind. We layered in storytelling with local recommendations, testimonials, and seasonal push campaigns to boost bookings. Our marketing work turned digital followers into real-life visitors—many of whom now consider Surf Outpost their go-to Malibu getaway. This isn't just a place to stay—it’s a lifestyle worth following.

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marketing

rv park

malibu